The New Way of Buying Shoes: Meet Amanu
The LA exclusive footwear brand is the new way of buying a pair of shoes. I was able to talk to Amanu about the concept behind the made-to-measure sandal brand.
The West Hollywood studio’s “promise of quality fit lies in our ability to construct our custom designs directly on a foot”. Throughout your 3O minute appointment window, makers “conduct three separate fittings to ensure that the sandals are completely bespoke to the details that make your feet unique.”. Amanu currently only offers in-store purchases (another reason I why I want a pair), but “are exploring opportunities to offer online order placement in the future so long as we can maintain our rigorous fit standards.”
Amanu’s styling is completely up to you and is made fit-by-foot, not by size. The footwear brand is removing the boredom of today’s retail landscape and recreating a typical customer shopping experience. If you haven’t already fallen in love with Amanu already, the brand’s founder and CEO is celebrity stylist, Anita Patrickson. It’s new, it’s different, and it’s in high demand...what’s not to love? You’re one step away from a new pair of Amanus. Who’s going to LA?